If you are going to run your business online, it is necessary to setup a website as well as Facebook page or Twitter account. You must need a way to show off your business online and have way to communicate with your customers. Depending on your business type, you need different strategies to enlarger the exposure of your business. If you are running a pure online business, let’s say all your customers are from online, then you must need to know this skill–search engine optimization (SEO).
SEO is not just a technical skill, it’s also a marketing skill. For beginners, SEO is about how to put your website appear at the first position in google search result. Why must it be the first position in Google search result? It is because the website appearing at #1 in search result will get up to 32% of search traffic. #2 will get only 14%. The top 3 websites will get 56% of the total organic traffic. The more traffic you get, the more customers you will get, the more money you will earn.
How to Check Website Rank in Google
Google ranks your website by keywords. To find out which keywords you are ranking on top of google, you can use the Google Webmaster tool “Search Analytics” to check. In that tool, you can also check how many traffics the keywords help to bring to the website.
How To Rank Number One On Google
It likes a black magic and no one knows the exact answer. But Google provides a guidelines about how to help Google find, index and rank your site. Here is the link. To finish reading all the learning material, it may take several weeks. Briefly, here are some simple tips:
- Have a readable and meaningful domain name
- Have a nice page title to describe your business
- Prepare a meta description for each pages on your website
- Improving the website URL structure
- Help google understand images on your website by giving a short, descriptive file name, providing “alt” description and a short caption below each image.
- Provide useful content
- Keep your content up to date
Lesson: How to improving site structure in WordPress