Sometimes, the Banner Ads are too small to monetize your apps maximally. One reason is that Banner Ads are too small. Because of this, the click rate is quit low even the fill rate are near 100%. Banner Ads size are limited in 4 types:
Size | Device |
320 x 50 | Phones and Tablets |
300 x 250 | Tablets |
468 x 60 | Tablets |
728 x 90 | Tablets |
To increase the click through rate, there is an alternative ads type to choose. Interstitials, rich HTML 5 experiences ads, can present a full screen ads immediately on your phone and tablet screen. Without the size limitations, the interstitial ads make them more expensive and subjects to impression constraints. The bigger ads size is, the more expensive it is, the higher click through rate and you earn more from your apps. The following example will show you how to add interstitial ads in your android apps.
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