If you want to get better sales, the best way is getting more positive reviews on Amazon. Most sellers are searching safe ways to receive positive reviews from Amazon customers. Just because the more positive reviews they get, the higher ranking will the products get. Therefore, more and more sellers are buying fake reviews from the internet. However, Amazon is not silly. The managers punish the vendors by reducing their products ranking, or banning their account forever.

It is truly right that the reviews can help sales, especially for positive reviews. But buying fake reviews is not the correct way. If you want to get better reviews, the honest way is making your products better. There are several methods you can follow , and one of them is finding your targeting customers what they want. Then, your question is changing to how to find your customers needs. This article will give some suggestions.
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Regarding Google’s Search Engine Optimization Starter Guide, chapter 2, Improving Site Structure, a well structured site URLs will help Google crawl the whole site document better. With a readable and meaningful words URL, it helps our visitors to remember the link easily, but also provides search engines more information about the page. Furthermore, in Google’s search result, the URL will also be displayed below the title and description. Therefore, I guess a user-friendly URLs will be one important factor to affect the SEO (search engine optimization).
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If you are going to run your business online, it is necessary to setup a website as well as Facebook page or Twitter account. You must need a way to show off your business online and have way to communicate with your customers. Depending on your business type, you need different strategies to enlarger the exposure of your business. If you are running a pure online business, let’s say all your customers are from online, then you must need to know this skill–search engine optimization (SEO).

SEO is not just a technical skill, it’s also a marketing skill. For beginners, SEO is about how to put your website appear at the first position in google search result. Why must it be the first position in Google search result? It is because the website appearing at #1 in search result will get up to 32% of search traffic. #2 will get only 14%. The top 3 websites will get 56% of the total organic traffic. The more traffic you get, the more customers you will get, the more money you will earn.
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