Once Apple introduce the in-app-purchase, purchase digital goods inside app becomes one acceptable way for users accessing videos, audios, eBooks, virtual goods easily. Therefore, in-website-purchase should be the correct way for user to purchase digital goods inside Website. PayPal released a new payment way which enable us to purchase digital goods smoothly in website.
The first time I was using the Paypal is 4 years ago. At that time, my friend and I want to create a social site using PHP and integrate the Paypal as our main payment gateway. Then, in the second time, I implemented the Paypal in my CMS site, which is an simple donation button. I think it is time to use Paypal again, because it provide a new payment way, PayPal for Digital Goods.
A new ad unit, Smart Banner, is introduced after AdMob v6.0. This new ad banner make us able to render multiple size of ads on any screen size, regardless it is Portrait or landscape. Lack of screen size standard, there are too many different screen size mobiles and tablets we are using in the world. It make us too hard to create our apps to fit with all the types of screen size.
Smart Banner help us to solve the screen size problem. It smartly detect the width and height of the phone in current orientation and decide to show the most suitable size of ads in our apps. One piece of code can solve the problem to show different size ads in different device where our apps are running. For example, the Smart Banner can show either 320×50 or 360×50 size ads in portrait mode. While in landscape mode, it will show an ad in 480×32 or 682×32 which is depending on the height of the phone.
In IOS platform, Apple also provides a way to monetize IOS apps by iAd. However, the low fill rate is really a headache problem. Hence, Admob for IOS application is alternative way to make money from your apps. Admob provides a wide support for all mobile platforms, including Android apps, iPad apps, iPhone apps and Windows Phone apps. In post, Add Google Admob in Android Application, I give an example to show how to monetize android apps by Admob. Here, I will show you how to implement Google Admob in IOS apps.
In last post, I mentioned that there are three factors to affect your free apps income which are using AdMob as their first monetization method. One of the three factors is CPC, Cost per click, which indicates the amount we can earn from a user clicks on the ad each time in the apps. The CPC is depending on the advertisers’ decision. Some advertisers are willing to put more budgets on their ads to increase the chance to display. As developers, we cannot control which ads we are showing because all the ads are returned by AdMob. But we can predict the high CPC ads from some certain industries. There are some industries providing very high CPC ads. For example, the advertisers from financial industry always pay a lot on their ads. Therefore, if your apps are severing for financial features, you will get high CPC ads for sure. Read more
Several friends of mine are creating Apps to earn money on both Android and IOS platforms. Most of them provide their apps for free and use AdMob to monetize their apps. In this business model, they have meet lots of problems in the past few months, and there are still some issues they are facing now. After talking with these guys, I think it will be very helpful to share some tips about monetize free apps by AdMob with those people who want to try but haven’t tried yet. Read more