In IOS platform, Apple also provides a way to monetize IOS apps by iAd. However, the low fill rate is really a headache problem. Hence, Admob for IOS application is alternative way to make money from your apps. Admob provides a wide support for all mobile platforms, including Android apps, iPad apps, iPhone apps and Windows Phone apps. In post, Add Google Admob in Android Application, I give an example to show how to monetize android apps by Admob. Here, I will show you how to implement Google Admob in IOS apps.
Ideal CPC for AdMob Apps
In last post, I mentioned that there are three factors to affect your free apps income which are using AdMob as their first monetization method. One of the three factors is CPC, Cost per click, which indicates the amount we can earn from a user clicks on the ad each time in the apps. The CPC is depending on the advertisers’ decision. Some advertisers are willing to put more budgets on their ads to increase the chance to display. As developers, we cannot control which ads we are showing because all the ads are returned by AdMob. But we can predict the high CPC ads from some certain industries. There are some industries providing very high CPC ads. For example, the advertisers from financial industry always pay a lot on their ads. Therefore, if your apps are severing for financial features, you will get high CPC ads for sure.
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Guide for Beginners: Start to Monetize Your Apps with AdMob
Several friends of mine are creating Apps to earn money on both Android and IOS platforms. Most of them provide their apps for free and use AdMob to monetize their apps. In this business model, they have meet lots of problems in the past few months, and there are still some issues they are facing now. After talking with these guys, I think it will be very helpful to share some tips about monetize free apps by AdMob with those people who want to try but haven’t tried yet.
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AdMob Stopped Test Ads Service on IOS 6
Recently, AdMob stopped their test ads services on IOS 6 apps. The reason is that AdMob team found an issue when test ads were serving on live apps which were built with request.testing = YES, on IOS 6. I don’t know what the critical issue is, but I just remember that there are several feedback about memory usage and app crashes on IOS6 in AdMob email list. AdMob will plan to add support for test ads on IOS6 devices in the next version of AdMob SDK.
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How to Add AdMob Interstitial Ads in Your Android Apps
Sometimes, the Banner Ads are too small to monetize your apps maximally. One reason is that Banner Ads are too small. Because of this, the click rate is quit low even the fill rate are near 100%. Banner Ads size are limited in 4 types:
Size | Device |
320 x 50 | Phones and Tablets |
300 x 250 | Tablets |
468 x 60 | Tablets |
728 x 90 | Tablets |
To increase the click through rate, there is an alternative ads type to choose. Interstitials, rich HTML 5 experiences ads, can present a full screen ads immediately on your phone and tablet screen. Without the size limitations, the interstitial ads make them more expensive and subjects to impression constraints. The bigger ads size is, the more expensive it is, the higher click through rate and you earn more from your apps. The following example will show you how to add interstitial ads in your android apps.
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